About Us

Doñé Royalty Brand

At The Doñé Royalty Brand, we believe fashion is more than clothing—it is legacy, culture, and identity stitched into every detail. Founded in the Bronx by Handel Doñé, our brand was born out of a vision to blend craftsmanship, creativity, and community into apparel that inspires pride and belonging.

What began with a single school partnership has grown into a movement across New York City, supplying premium custom school uniforms, varsity jackets, cardigans, backpacks, hijabs, polos, tracksuits, and lifestyle apparel to nearly 30 schools and counting. Each piece is designed with intention—crafted to highlight elegance, prestige, and unity, while reflecting the individuality of every school community we serve.

But The Doñé Royalty Brand is more than a uniform supplier. We are a cultural house, a family-driven legacy, and a creative ecosystem that connects fashion, music, and lifestyle. Our collections honor tradition while embracing modern sophistication, merging timeless varsity heritage with the bold spirit of New York.

At our core, we are about detail, quality, and relationships. Orders are made exclusively and crafted with special attention to detail, allowing us to maintain the highest standards of craftsmanship. Because our pieces are produced intentionally and in limited runs, items are expected to ship within 4–6 weeks. This process ensures every stitch, crest, and embroidery meets our vision of excellence.

We take pride in not only delivering products, but also building lasting partnerships with schools, students, and communities—helping each feel empowered, represented, and united.

As we continue to grow, we remain grounded in our purpose: to design more than apparel—we design royalty you can wear, culture you can carry, and pride you can pass on.

The Doñé Royalty Brand
Where Prestige Meets Culture.